“Don’t Be Evil”
Yet another book from Sogeti research institute VINT, brings food for thought. The title stands for honest decision-making coupled with a constant focus on long-term objectives and the abandonment of opportunistic short-term thinking. As such the Don’t Be Evil imperative may mean a great deal for your economic activities and the way that you deal with employees, customers and partners. Especially in tough times. The book is a source from which to draw the inspiration necessary to counter the effects of the crisis and to move towards a prosperous future.
Autoren: Jaap Bloem, Menno van Doorn, Sander Duivestein
ISBN: 978 90 75414 30 1