Design to Disrupt - An Executive Introduction

DESIGN TO DISRUPT - An Executive Introduction
Report 1 of 4

DISRUPTION IS THE NEW NORMAL
The disruptive potential of new technologies is growing at a staggering speed. And challengers in the market are more vigorous than ever. The combination of these new possibilities and the rise of new competitors are the main drivers that are accelerating innovation. This is the reason why leaders put technology on top of their list of factors that will determine their organization’s future. This report deals with everything that business leaders need to know about disruption and explores how to design to disrupt.

This Executive Introduction initially may cause some fear. We begin with the Pentagon and The New York Times, which are afraid of losing themselves in the jungle of rapid developments. We present culture as every organization’s greatest enemy: frenetically embracing past successes, regulations and self-imposed rules that obstruct progress. And we present theories and statements that announce even more exponential acceleration than we see today.

published by Sogeti, pages 28
authors: Sander Duivestein, Jaap Bloem, Menno van Doorn, Thomas van Manen
publication year: 2015
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